Important Metrics to Look at for SEO in 2020
SEO is nothing like cycling that you learn once, and you are set for life. Google makes hundreds of algorithm changes every year, without fail, forcing webmasters to up their SEO-game or be out of business. Of course, Google never reveals the changes they make. Worse yet, Google keeps getting sneakier with every passing year to ensure that no one dares to beat them in their own game.
Therefore, we can’t really reach out to Google in the hope of a valid explanation because they obviously have a revenue generation perspective in mind. So, what is the most effective way to climb the search engine rankings in 2020? In this article, we will take a look at some important metrics that you shouldn’t neglect to boost your rankings in 2020.
Expert Insight on the Important Metrics to Look at for SEO in 2020:
1. Google BERT: The New Game-Changer
BERT is Google’s improved ranking algorithm, which they have been working on for almost five years. For those who don’t know, BERT stands for Bidirectional Encoder Representations Transformers. According to Google, it helps computers understand language just like humans do. Basically, it helps the search engine understand the intent behind the query better than ever before. If reports are to be believed, BERT has increased the search result accuracy by over two percent.
How to Use BERT to your Advantage?
Gladly enough, there are many ways you can use BERT to improve your SEO game. Since BERT focuses on insightful and in-depth content to cater to search intent, your content should answer the search query better than your rivals. Unlike the past, more emphasis should be placed on content quality as opposed to quantity. A 500-word well-written article has a better chance of ranking in the search results than a 2000-word article on the same topic, in the aftermath of BERT. Also, you should start focusing on long-tail keywords.
2. Featured Snippets: Use this Secret SEO Weapon
One of the core strategies for SEO 2020 should revolve around Featured Snippets. For those who don’t know, Featured Snippets are summary answers that are used on ‘Position 0’by Google, leading to a great deal of free traffic to a site. To get your site on Featured Snippets, you should research what sort of questions people usually ask on Google about the products/services you are offering. Once you find out a bunch of questions that trigger Featured Snippets on search results, you should prepare yourself to make a better ‘Featured Snippet content’ than what is currently showing up on the top. The content should be easy to read, and it must feature bullet points and H-tags.
3. Voice Searches: Join Hands with the Future of SEO
According to reliable reports, voice search will dominate the Google search results in 2020. Not to mention that enormous rise is expected in voice searches in the years to follow. Therefore, you should optimize your website to voice searches to take advantage of this trending opportunity. At the moment, voice searches average around 29 words in length. So, it helps to include more long-tail keywords in your SEO strategy. The longer the keyword length, the better it is. Also, keep in mind that Google Voice search prioritizes quick-loading and fully responsive sites.
4. Video Content: Bring New Life to your SEO Strategy
Increased focus on video content is another important SEO metric that you cannot afford to ignore in 2020 because the average video viewing time has increased drastically over the years. Furthermore, it’s expected to rise steadily in 2020 and in the years to come. Online users have unanimously agreed that watching videos helps them learn more about a product/service than reading web pages. Therefore, it helps to incorporate video marketing into your SEO strategy in 2020.
5. Focus on Brand Building: Authority Matters
Like before, brand building will always work like a charm, even in 2020. After all, brand building naturally provides trust and authority, which a brand needs to look good in the eyes of Google. Therefore, you must ensure that most of the first page results for searches for your company contain your own links. Of course, nothing negative should pop up in the search results. Use different platforms like social sites, blogs, and podcasts to build as much brand awareness as possible, giving Google more reasons to love your brand. Also, don’t forget to reach out to experts and influencers in your niche to get them to share your content to build your brand more quickly.
6. Mobile SEO: Be Mobile-Ready in 2020
Mobile-optimization is crucial for high rankings in 2020. Unlike the past, mobile is leading the path, whereas desktop content is soon becoming a thing of the past. Ever since Google started mobile-first indexing, where Google prioritizes mobile version of the content over desktop content, industry experts have been focusing on mobile-driven SEO strategy like never before to reach a larger customer base than usual. As a smart webmaster, you should also remember to double-check whether or not your mobile site is fast and easily usable.
7. Don’t Undermine the Power of Social Media
You should definitely extend your SEO strategy to social media channels in 2020. Failing to do so would mean losing a huge chunk of potential customers. After all, social media shares can drive crazy traffic to your site. It can also create brand awareness and valuable backlinks, since more people will be viewing and talking about your website. Not to discount the fact that social media shares play a great role in improving search engine rankings in today’s age and time. As you can tell by now, social media marketing in 2020 can help your SEO strategy from many fronts.
8. Play Smart by Diversifying your Focus
While Google is definitely the king of the jungle, don’t underestimate the power of other renowned sites such as Amazon, YouTube, Yahoo, etc. These sites can also drive a lot of traffic. If you don’t know, loads of shoppers use the Amazon search engine as opposed to Google search engine when searching for products to buy. So, don’t rely solely on Google. Consider other platforms too. Get into YouTube or similar sites if you can publish a lot of video content.
2020 will be a year of intense competition for most webmasters out there. But then, you can gain an upper edge over your competition by paying heed to the important SEO metrics highlighted above. Of course, you won’t rank by tomorrow. So, keep your expectations real!